SiriusXM
Leading audio entertainment company in North America — satellite and streaming radio with music, sports, news, talk, and comedy.
Portfolio
Each role added a new layer. Each project taught me to build bigger, think wider, and design systems that last.
Career Stack — Built from the ground up
3 roles scaling Salesforce across impact investing, mortgage lending, and audio entertainment — each one bigger than the last.
SiriusXM is a leading audio entertainment company in North America, providing satellite and streaming radio services with music, sports, news, talk, and comedy content.
Driving Salesforce architecture and platform modernization at one of America's largest audio companies, untangling enterprise-scale systems and building for 3,000+ users post-merger.
Builders Vision is a $3B impact investing platform focused on sustainability, food systems, and clean energy — deploying capital to drive measurable environmental and social outcomes.
Built and scaled Salesforce for a $3B impact investing firm — 3,000 users, 100 portfolio companies, 40% adoption lift, and two external portals from scratch.
United Wholesale Mortgage is the nation's largest wholesale mortgage lender, enabling independent mortgage brokers to deliver competitive home loans at scale.
Led Lightning migration for 1,000-person sales division at a top mortgage lender — implemented omni-channel routing that saved 60,000+ minutes annually.
Organizations I've Contributed To
The companies and affiliated teams I've supported across my career.
Leading audio entertainment company in North America — satellite and streaming radio with music, sports, news, talk, and comedy.
$3B impact investing platform focused on sustainability, food systems, and clean energy — deploying capital for measurable environmental and social outcomes.
Nation's largest wholesale mortgage lender, enabling independent mortgage brokers to deliver competitive home loans at scale.
Deep Dives
In-depth breakdowns of the most challenging projects I've delivered.
Case StudyHow I designed and implemented a scalable Salesforce architecture supporting enterprise-level operations at SiriusXM, with custom integrations, automated workflows, and real-time data synchronization.
Case StudyLeading a comprehensive data migration from legacy systems to Salesforce at Builders Vision, including data cleansing, mapping, validation, and a phased rollout strategy ensuring zero data loss.
Case StudyBuilding a suite of automated workflows using Flow Builder and Apex triggers at UWM, reducing manual processing time by 60% and improving data accuracy across the mortgage pipeline.
Credentials
Platform expertise validated across administration, development, and consulting specialties.
What People Say
What colleagues and stakeholders have to say about working together.
They redesigned our entire Service Cloud case management workflow in a matter of weeks — what used to take our team three clicks now takes one. The impact on agent handle time was immediate and measurable.
One of the sharpest Salesforce architects I've worked with. They asked the right questions before writing a single line of Apex, and the solution they delivered has scaled without a single major incident in two years.
What set them apart was the ability to translate technical constraints into plain business terms. Our exec team finally understood why we needed to restructure our data model, and that buy-in made the whole project possible.
They led our org merge after an acquisition — two Salesforce instances, different processes, tight timeline. They kept every stakeholder aligned and delivered on schedule with zero data loss.
Their knowledge of Sales Cloud is deep, but what really stood out was their instinct for keeping things simple. They pushed back on scope creep and kept us focused on outcomes that actually moved the needle.
Expertise in Tools
The tools, platforms, and technologies I reach for every day.